PPCT grant makes NAWT match funding campaign a pawsitive success

New Pet Care in the Community project

old man and golden retriever touching heads NAWT

A match funding campaign supported by Petplan Charitable Trust has helped the National Animal Welfare Trust (NAWT) smash its donations target.

NAWT National Animal Welfare Trust logoThe charity used PPCT’s £12,000 grant to match donation pledges of £100 plus, and successfully created an initial pot of £25,000.

“Payment of those pledges was dependant on us being able to match this pot in a ‘Double Donations Week’ whereby every donation the charity received was matched by the pledge pot,” explains Alexandra Spurgeon, Fundraising and Marketing Manager at the National Animal Welfare Trust.

By the end of the week, they’d raised a whopping £58,000 for their new Pet Care in the Community project.

old lady with tabby catAccording to Spurgeon, the funding has already allowed the charity to make some great strides towards the official launch of its project. These include recruiting a Volunteer Development Manager, vital for building an entirely volunteer-lead project.

“Linda has already begun to put a solid volunteer infrastructure in place and is redeveloping our volunteer recruitment processes as well as improving the way we communicate with existing volunteers,” says Spurgeon.

National Animal Welfare Trust has also created a dedicated volunteer page within the charity’s new website, which is currently under development.

Crucially, the funding has allowed them to run a small pilot of the project This has provided valuable lessons that will inform the final plan and the framework of the official launch. You can read more about the pilot project, here.

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