
Our Purple Poppy has been designed exclusively for us and features the moving words from the Animals in War Memorial: ‘They had no choice’. The poppy is available as a smart enamel lapel badge or as a soft but durable PVC badge for your pet to wear, as modelled by the beautiful husky, Asha.
As you can see, no self-respecting dog, cat or horse would be seen without it! Soft and non-scratch, our poppy also makes a great handbag tag (and even a brilliant key fob).

Not only will you be remembering all the animals that have served and suffered in conflicts around the world. You’ll also be supporting charities that work tirelessly to improve the lives of animals in the UK and beyond.
All profits go into our grant fund. Over the past 30 years, Petplan Charitable Trust has worked with over 350 animal welfare charities and awarded grants totalling over £16m. You can read about some of them, here.
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